Reaching Generation Y: "Why" You Should Try Spokane's Best

From the Spokane Home Builder's Association:

Generation Y relies on e-mail, the Internet, PDAs, BlackBerrys and other electronic devices and, for many, these technologies are their preferred method of communication. In addition, studies show that eight out of 10 Generation Y home buyers use the Internet to research their home choices.

Once they have narrowed their choices, they expect their requests for more information to be answered quickly and for those answers to be personalized ― they don’t want to wait a week or two for a generic response.

I wonder if Generation Y'ers mind being labeled? We're cautioned about defining home buyers (empty nesters, seniors, minorities, etc), but when it comes to young people, the rules seem to change.

There is a lot of truth here, though. We find that a lot of our younger buyers use our automated home search tools and rely more heavily on email. Undoubtedly many of our clients are also using social networking sites like Facebook, MySpace, LinkedIn, and Blogger.

To that end, we now provide our sellers with the tools and expertise to integrate their home’s listing to any number of websites, increasing exposure to potential (and potentially younger) buyers. Here are some examples:

 Through our relationship with Realbird.com, you can use social book-marking or networking services to save and share your personalized listing website. Forwarding to friends, family or prospects is easy and encourages viral marketing.

 Your listing is featured on our blog using a handy program called a “widget” that is regularly updated and user-friendly.

 We have all the information and coding available to help sellers imbed a beautiful slideshow of their listing onto their blog, website, Facebook profile—or just about any site !