Keller Williams: Number One for Home Buyer Satisfaction!

J.D. Powers and Associates commissioned a benchmark study that "measures customer satisfaction of home buyers and sellers with the largest national real estate firms." Keller Williams ranks Number One is satisfaction for Home Buyers while Prudential earned that title for sellers. (Click here for the press release.)

“When buying a home, customers particularly appreciate agent professionalism, responsiveness to calls and e-mails and the agent’s skill in locating and showing properties in the appropriate price range—all areas in which Keller Williams excels,” said Jim Howland, senior director of the real estate and construction practice at J.D. Power and Associates.

The study also found that:

• Nearly one-half of respondents (46%) report using recommendations from family or friends to find their real estate agent. Approximately 28 percent used the Internet, while 23 percent used an agent they had used previously and 11 percent used a printed real estate guide.
  
• On average, home buyers were shown approximately 13 homes before making a purchase.
  
• Home sellers report that, on average, their home was shown approximately 11 times and approximately five open houses were conducted before the sale occurred.

It's too bad Keller Williams didn't rank #1 for both buyers and sellers, but where selling is concerned, follow through and marketing ability seem to vary widely from agent to agent, team to team.

If you'd like to see what our listing plan looks like, email our marketing director Katy and she'll send you a personalized copy: katy@spokanesbest.com